ConversionXL

MARCH 6, 2019

The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). The same video content likely works well in other channels.

Video 129

Video B2B Technical Review Campaign 129

David Teten

MARCH 18, 2021

However, according to PitchBook Data, since the beginning of 2016, companies with women founders have received only 4.4% The modal VC thesis is: “We invest in great teams addressing large markets with disruptive solutions” Who invests in lousy teams addressing tiny markets with outdated solutions?

Technical Review 78

Technical Review Cofounder Venture Capital Deal Flow 78

VC Cafe

JULY 15, 2021

Yet despite the huge size of the mobile market and the economic opportunity it presents, the process of discovering new apps by consumers has been pretty static in the past decade. As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers.

Mobile 190

Mobile Social Media Distribution PR 190

Brandanew

APRIL 15, 2016

This is a guest post by Olga Rabo from Berlin, Germany and Olga shares her tips on Content Marketing for E-Commerce players. P.S. Don’t forget to sign in and register for our Content Marketing for Beginners eCourse. Content Marketing For E-Commerce: A Stepwise Guide For Beginners. It’s OPEN! Over to Olga!

Marketing 100

Marketing B2C Social Media Germany 100

ConversionXL

AUGUST 7, 2019

Influencer marketing has been around long enough to generate great case studies—and skepticism. That’s especially true for B2B marketers. Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Video content.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

NOVEMBER 15, 2016

Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. Will I be able to clearly know what’s working and what’s not when it comes to marketing?

Conversion 48

Conversion Churn Rate Retention Metrics 48