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What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. However, they have been sending VCs far more investment checks in the last ten years than they’ve gotten back as distributions.

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How To Get New Customers By Targeting New Markets

Startup Professionals Musings

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. Expanding your market into these areas requires thinking outside your personal box. Identify your built-in biases and define compensating development and marketing strategies.

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Top Hat Raises $22.5M Series C in a Tough Vertical: What Can We Learn from their Success

Version One Ventures

This funding is big news, particularly since 2016 was a weak year for Ed Tech funding. They took an innovative approach to distribution. Top Hat adopted a bottoms-up approach to distribution, as covered in the Globe and Mail article: Sales took off after Top Hat ignored advice and flipped its sales strategy.

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Announcing the 2016 Lean Startup Week Program

Startup Lessons Learned

Welcome to Lean Startup Week 2016 TL;DR: Before you dive into the details, here’s a quick look at what you can expect during your week with us: On Oct. 4 , join a day of coworking at WeWork or attend WMD, a growth and marketing conference hosted by our friends at 500 Startups. 6 in San Francisco, we’ve got a pass for everyone.

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Top 50 Content Marketing Resources You Need In 2016

Brandanew

Content Marketing and brand storytelling have been around from thousands of years and as a Startup or small business, it’s not just a good to have, but necessary in the 2016 world. As a brand, you HAVE to stay tuned to changing consumer behavior and develop a cross-channel content marketing strategy.

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Seduced By Growth, But Terminal Scale Still Matters

Agile VC

We’re off to a fresh start here at the beginning of 2016. Potential for instant global distribution (mobile app stores, Facebook, etc). We may find here in 2016 that #1 and #2 are more cyclical in nature. Looking back at 2015, the standout theme in the VC/startup ecosystem was unicorn hunting. and Groupon’s is $1.6B.

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Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

The right channel for marketing and distribution is one of the basic “four Ps” of business (product, promotion, price and placement). For growing revenue and market share, it’s a key element of your overall strategy, and one that can make or break you. In many product areas, especially retail, the channel is the market.

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