Remove 2016 Remove B2C Remove Software Review Remove Technical Review
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

It becomes even more interesting in the world of emerging technologies and the IoT. In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. These new technologies will become an integral part of most e-shops.

eCommerce 185
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

But there are technical and strategic keys to smart deployment. Just as LinkedIn videos perform differently than YouTube pre-roll clips, they have unique technical and targeting requirements, too. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad tech specs. The growth of B2B video marketing.

Video 129
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Startup Benchmarks

VC Cafe

When you start with an honest and diligent effort to determine the truth of your situation, the right decisions often become self-evident.” — Jim Collins , author of Good to Great. In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech.

B2C 141
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The ROI of Lead Scoring

Duct Tape Marketing

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. First understand what you want to measure as part of your lead scoring program, then find a partner with the technology to help you do it.

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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. They’ll click the call to action to populate a form prefilled with their personal information, which can be reviewed and edited. Advertising on Twitter. Promoted Accounts. About the Author.

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How to Optimize Videos for Conversions

ConversionXL

The State of Video in 2016. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. This is especially true for highly technical, complex or new / innovative products. But even they struggle to repeat their original success. 55% do so daily. Example: Revue.

Video 48
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Does Your VC have an Investment Thesis, or a Hypothesis?

David Teten

A typical VC thesis: “we invest in tech startups in Europe at an early stage” However, our experience shows that in many cases: . “Tech” means B2B Saas/Fintech or Consumer apps. However, according to PitchBook Data, since the beginning of 2016, companies with women founders have received only 4.4%