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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Last year we pulled off a fantastic event, and we were keen to do even better in 2016. Luiz Centenaro (@LuizCent) April 1, 2016. You have three parameters: medium, source, campaign name. Increase LTV –> higher CPA. ConversionXL Live 2016 was awesome. We succeeded. Great friends great learnings.

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark in 2016. trillion pictures in 2016. Most manual touch (even with a tool) search campaigns take into account three or four signals.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

89% competed solely on customer experience in 2016. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2016: 5K ads a day. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. With Google processing over 40,000 searches every second and Facebook being a hub for 1.13

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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.