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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

A Facebook study suggested that video content generates five times the engagement (“gaze,” officially) as static content. But LinkedIn owns the lucrative B2B audience. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. LinkedIn began beta testing video ads in October 2017.

Video 129
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Looking for your summer internship? Look no further.

Austin Startup

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers.

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Why Startups Love The One-Two Of Engaging, Affordable Quiz Marketing

YoungUpstarts

Now that is not a whole lot of resources to play with or start and optimize traditional online ad campaigns, so startups are on the hunt for new methods which ensure affordable results. Buzzfeed sees their quizzes shared an average of nearly 2000 times each, helping them to reach more than 580 million people in 2017.

Marketing 147
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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I initially began my business in 2017 as a requirement for a college course I was taking. My target audience was actors – so that was an easy key word. Since my target audience centers around mothers, it made sense to include it in my business name. Thanks to Paul Kesserwani, Cushion ! #4- 4- Requirement.

Naming 151
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B2B Video Marketing: A Strategy for Lead Generation

ConversionXL

Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Content marketing in general—and video marketing in particular—needs strategic planning to work. For B2B marketing , the primary goal of content, video included, is often lead generation.

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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. A relevant title, a short description with website URL can be useful for lead generation.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. 2) Market .