LinkedIn Video Ads: Relevance, Specs, and Use Cases
ConversionXL
MARCH 6, 2019
A Facebook study suggested that video content generates five times the engagement (“gaze,” officially) as static content. But LinkedIn owns the lucrative B2B audience. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. LinkedIn began beta testing video ads in October 2017.
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