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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017. Joe Martin (@hijoemartin) April 7, 2017.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. In 2017, the brand invested again in a redesign to distance themselves from incoming competitors. Image Source.

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The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

Let’s take a look at the top ten things you can do to make SEO an effective part of your 2017 marketing strategy: 1. Tip: Do your best to keep conversions tied to the same outcome for the various SEO campaigns you’ll undertake. There are many excellent online tools that will help you with SEO campaigns.

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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Websites selling different things are different and even if they sell the same products, their target audience might be different. audience → technology → browser/OS report. First questions when starting a marketing campaign? Websites are contextual.

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Remote Work Revolution: Drive Sustainable Growth with Virtual Teams

Duct Tape Marketing

Scott is best known for founding Social Reach in 2017, which is a marketing agency that caters to small business owners in varying industries. Scott's best known for founding social reach in 2017, which is a marketing agency that caters to small business owners in varying industries. Where's your audience?

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

But LinkedIn owns the lucrative B2B audience. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. LinkedIn began beta testing video ads in October 2017. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ).

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SaaS Content Marketing: 5 Proven Strategies to Earn Links

ConversionXL

According to a 2017 study , research is the most efficient type of content for earning backlinks. Word count Backlinks Referring domains Date of publication 483 3,100 815 (39% of all RDs) 2017. Word count Backlinks Referring domains Date of publication 904 52 35 (7% of all RDs) 2017. Example 1. “ Direct message from the CEO.

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