Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. It opens the door for marketers to share their brand story with millions and billions of people active on various social channels. There is always that anxiety to get started. Video views.

Social Media 61

Social Media Media Marketing Lead Generation 61

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

Occam's Razor

SEPTEMBER 15, 2014

This might seem slightly bizarre, but before you do anything email every person you know in your company, take your agency out for an expensive lunch, massage the right egos in your IT team, do whatever it takes to get every link shared by your company digitally to use campaign tracking parameters. What do you learn from this report?

Analytics 141

Analytics Metrics Mobile DC 141

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. Another provider which identifies email addresses of strangers is Contactout.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + To give you some context as to how insanely lame these numbers are, Expedia.com received 59,400,000 Visits in May 2017. And while I’m focusing on Facebook for the sake of simplicity, everything in this post applies to all other Social Media channels.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

FEBRUARY 28, 2017

This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " For most of you, Login-ID might just be an account someone created on the web or a email address that someone used to sign up for your mailing list. Revenue Per Human. Subtle change. " I wanted to die. Switch to 1.

Metrics 60

Metrics Analytics Acquisition Naming 60

Austin Startup

JANUARY 21, 2018

Still recovering from the 2017 #SCFemFounders Mission! 2017 was a big year of travel for me across Tokyo, Austin Texas, Hong Kong and London. We were skilfully and admirably led by Peta Ellis who was awarded the 2017 National Techboard Community Prize whilst we were in London. the best way to pick a great mate!).

Curation 54

Curation Australia Cofounder B2C 54