YoungUpstarts

SEPTEMBER 17, 2018

From auditing tools to inventory management, there’s a million and one ways that mobile technology can help you get a better handle on branding without a dedicated team of marketers. According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. Develop your own mobile app.

Mobile 100

Mobile Software Review Social Media Technical Review 100

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

MARCH 6, 2019

The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. LinkedIn began beta testing video ads in October 2017. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ).

Video 129

Video B2B Technical Review Campaign 129

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. They use different technologies of course, and different distribution mechanisms. If you are in a feature phone majority market, and that market has most of the monetizable behavior, please invest in unique tracking there.

Analytics 141

Analytics Metrics Mobile DC 141

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 28, 2017

Too much emphasis was on Averages (remember averages suck, distributions are better ). Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. Will this marketer give two hoots about “viewable above-the-fold ads”?

Metrics 60

Metrics Analytics Acquisition Naming 60