ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. Now, however, more new business flows through search and other channels.

B2B 130

B2B eCommerce B2C Sales Cycle 130

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels. Demandbase. Still, it highlights its strength as an “account-based advertising” tool.

Software Review 117

Software Review Software Marketing IP 117

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. How to Track It – We recommend you to do a channel-wise audit to understand the real picture painted by these social metrics. Sadly, most marketers see this as a challenge.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

MAY 8, 2019

Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. To considerable fanfare , Blue Apron launched a podcast with Gimlet Media, “Why We Eat What We Eat,” in 2017. Still, too often, blogs are purely derivative. It lasted just seven episodes.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131