FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
put this ad on web pages about motorcycles”); General information about the interests of the person who is going to see the ad (e.g., FLoC IDs use non-descriptive names, like “43A7,” to prevent the ID itself from passing information about users.). FLoC tries to solve the simpler problem—interest-based targeting. How FLoC works.
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