ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

AUGUST 1, 2019

And how does that compare to H1 2018? lead-to-customer conversion rate, retention, etc.). you might offer a higher discount if you’re an ecommerce store). If they have a high propensity score, you might experiment with in-product win-back campaigns or assign account concierges to reconnect them with your core value proposition.

Analytics 118

Analytics Non-Compete HTML Conversion 118

crowdSPRING Blog

AUGUST 6, 2018

Perhaps your site’s ecommerce performance isn’t up to expectations, or you’re not getting as many conversions you’d like. For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. After all, your website and your brand should work in tandem.

Mobile 48

Mobile Design Technical Review RSS 48

ConversionXL

SEPTEMBER 2, 2019

Some ecommerce websites might decide against offering social login if their target audience is aged 55 or older—these users are less likely to have social accounts. Take the infamous American Apparel campaign offering 30% off to customers living in areas affected by Hurricane Sandy “in case you are bored during the storm.” Conclusion.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. Ecommerce content marketing for every stage of the funnel.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

OCTOBER 4, 2018

But, in 2018, incremental gains no longer cost $1 million either: You have more data; Storage is cheap; and. which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. Predictive analytics, in other words, wasn’t a panacea.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131