Remove 2020 Remove Audience Remove B2B Remove Community
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150
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Predictions for 2020 and the decade ahead

Eric Friedman

The first cross platform audience wars will start with interoperability being at the center. The best game will get the biggest audience, and all the time/energy/attention of getting “stuff” in a game can be transferred over. 8/ Deep Fakes become a huge problem for the 2020 elections. 10/ Community is a moat.

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Clubhouse put a big bullseye on social audio

VC Cafe

Clubhouse was the trailblazer, but it sparked a huge interest in the category from established social networks, new startups and even the open source community. With an already existing user base, it’s easier for incumbents to roll out new features to a ready-made audience. Stereo , launched in 2020 and is based in LA.

Audio 140
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. It defines what you want to communicate to your audience and in what form. Image Source. Image source.

Marketing 110
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. increased 57% between 2020 and 2022 and Insider Intelligence expects it to grow another 30% by 2025. They got an ROI of $2 on every $1 spent.

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30 Entrepreneurs Reveal The Industry With The Most Optimist Future

Hearpreneur

Digital transactions are now moving beyond B2C transactions & venturing into B2B, P2P, cross-border remittances, & more. The next decade 2020 – 2030 will be the decade of the technology industry, and some experts have created TECHADE. It has an optimistic future, having grown drastically compared to 2020.

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17 Entrepreneurs Reveal What They Look Forward To in 2021

Hearpreneur

I’ve decided that we need to make 2020 the year of employee engagement. This implies we target their audience with clear messages and a storytelling approach that inserts the customer into the narrative rather than pitching the narrative to them. Here’s something other entrepreneurs look forward to:: #1- Employee engagement.