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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150
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Dispense: Building the Transaction Layer of an Entire New Industry

View from Seed

Dispense is a B2B software company, focused on transaction software specifically designed for the cannabis industry. We were excited to get to know Dispense’s co-founder & CEO Kyla Moore earlier this year. Dispense recently announced their $2M seed round , which we are pleased to have led here at NextView.

Cofounder 234
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Dispense: Building the Transaction Layer of an Entire New Industry

View from Seed

Dispense is a B2B software company, focused on transaction software specifically designed for the cannabis industry. We were excited to get to know Dispense’s co-founder & CEO Kyla Moore earlier this year. Dispense recently announced their $2M seed round , which we are pleased to have led here at NextView.

Cofounder 202
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Dispense: Building the Transaction Layer of an Entire New Industry

View from Seed

Dispense is a B2B software company, focused on transaction software specifically designed for the cannabis industry. We were excited to get to know Dispense’s co-founder & CEO Kyla Moore earlier this year. Dispense recently announced their $2M seed round , which we are pleased to have led here at NextView.

Cofounder 156
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. To become and remain competitive, you need both brand marketing and product marketing at each stage of your company’s development.

Marketing 110
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How and Why the NextView Everyday Economy Accelerator is Different

View from Seed

of teams’ online pitch decks and recorded videos, as well as loved the dozens of second-round video conversations which we had with Founders working on quite compelling startups. Many of these Founders we wouldn’t have had an opportunity to connect with if we hadn’t launched this program.

Cofounder 177
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In Q4 2022, founders face tough choices

VC Cafe

It’s a tough time for a lot of startup founders right now. This is not meant to be a negative post, but rather a temperature check of today’s market environment and the levers founders can pull on to survive this period. The later the stage, the bigger the impact. What is a founder to do? billion in 538 deals.

Founder 173