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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

The result is a shift from business-to-consumer (B2C) to a consumer-to-business (C2B) control trend. It is important to use it, including instant messaging, streaming video, and interactive real-time feedback, but success is not all about technology. Marty Zwilling First published on Inc.com on 12/03/2020.

Customer 433
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18 Entrepreneurs Reveal The Pivot They’re Making in Their Business in 2020

Hearpreneur

So that’s why we are excited about 2020 because there will be more and more entrepreneurs and businesses. That means in 2020 we are switching about 70% of our marketing over from email marketing campaigns to SMS marketing campaigns. If I could sum up our 2020 strategy in two words they would be trust and security.

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Clubhouse put a big bullseye on social audio

VC Cafe

Instagram announced last week that it will allow livestreams without the need to turn on video, essentially enabling live audio rooms. Stereo , launched in 2020 and is based in LA. Capuccino – an audio social network launched in July 2020 by French founders. 31 employees according to Linkedin, but seems to be bootstrapped.

Audio 140
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

increased 57% between 2020 and 2022 and Insider Intelligence expects it to grow another 30% by 2025. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Snappy mobile-friendly videos are proven to get more engagement than other content formats. Digital ad spending in the U.S.

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Monetisation is Key to drive The Second Renaissance in the Creator Economy

VC Cafe

Consider this: Jack Conte , Patreon’s CEO summarised it beautifully in the video below (or on this blog post if you prefer reading) by breaking down the evolution of the creator economy. The sum is equivalent to the combined annual revenue of Snap and Twitter for 2020. Billion in 2020.

Audio 168
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My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

B2C Companies We talked about how some companies saw an immediate decline in purchasing (for example if you’re in travel or hospitality). I spoke about that more in this deck that I wrote for the SaaStr conference in early March 2020. A “true crime” video game. Burn through your cash quickly at your peril. Raise when you can.

Marketing 263
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7 Trends That Will Define the Future of eCommerce in 2021

Up and Running

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. Other social channels also made inroads as 2020 ended. Customers want you to get out of the way. Niche markets become a bigger play.

eCommerce 150