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Female Founder and Author Interview: Minué Yoshida

The Startup Magazine

As part of The Startup Magazine’s Female Founder Interview series , today we present Minué Yoshida, owner of the New York-based Yoshida Academy which offers courses to help clients in mastering public speaking and leadership skills and diversity, equity and inclusion consulting. The first step was to acknowledge our current diversity.

Founder 148
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Brand marketing is concerned with objectives such as: Brand tracking , identity, and recognition; Improving brand awareness ; Building brand equity ; Understanding and influencing consumer perceptions about the brand. Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness.

Marketing 110
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7 Advantages That Local Small Business Owners Enjoy

Startup Professionals Musings

It seems that most of you entrepreneurs I meet in my role as business advisor are convinced that starting a new business requires equity investors, exponential growth, and a plan to go public via IPO. Personal income is related to operations versus equity. With major investors, your equity and return is diluted and delayed.

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Working for Equity Instead of Cash

genylabs.typepad.com

Intuit 2020 Research Report. Media Fragmentation and the Growth of Small Publishers » April 07, 2008. Working for Equity Instead of Cash. has an article on service firms waiving their fees and instead taking equity in their clients. I am very picky about the companies I am willing to take equity from.

Equity 40
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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

Coca-Cola has brand equity that makes people gravitate towards it. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Why brand equity matters now more than ever. Brand equity. It’s the safer bet. Every day in the U.S.,

Equity 94
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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

It also has a considerable online presence on key social media platforms. He works closely with European banks and institutional investors and is O’Hara’s largest shareholder for private equity investments, principally held in banking, internet and oil and gas companies. million sunglasses units. Hawkers has thrived online.

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ESG: Why Should Community Banks Care?

Board Effect

The media is reporting on ESG matters ubiquitously, and that should spark the interest of your community bank board. The fact that investors have put four times more money into ESG investment funds in 2020 than the previous year is another clue that community bank boards should consider the impact of ESG initiatives.