2020 Framework Management Retention 
ConversionXL
FEBRUARY 3, 2022
In 2020, there were 8,000 martech solutions. Marketers can use this framework to evaluate the risks associated with different growth strategies. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Failing fast is different from failing often.
Duct Tape Marketing
JUNE 8, 2023
Successful Remote Work Through Asynchronous Management written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Liam Martin In this episode of the Duct Tape Marketing Podcast , I interview Liam Martin. Key Takeaway: Asynchronous management is a crucial approach for effectively managing remote workers.
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ConversionXL
JANUARY 18, 2022
With the right framework, any startup can achieve this in their industry. It’s why reputation management and following good business practices is a critical but unseen part of a company’s brand. HubSpot has built its brand to over 100,000 customers and $1 billion in annual recurring revenue in 2020. Which do you choose?
Up and Running
JULY 7, 2021
This StoryBrand framework isn’t just limited to your about page. Remember, you are managing a business, and you shouldn’t try to hide that too much. According to Semrush , shopping apps have had year-over-year growth of 17% from 2019 to 2020, making 1.78+ billion users worldwide! Be transparent and engaging.
ConversionXL
JULY 25, 2022
Marketing playbooks are frameworks for consistent campaigns. By giving team members a repeatable (but flexible) framework to follow, outcomes are more consistent and teams work more efficiently, regardless of the individual members. In short, CXL put winning marketing playbooks on the table for everyone to see.
ConversionXL
NOVEMBER 20, 2020
Google Analytics 4 (GA4) officially launched in October 2020. GA4 : We are here, 2020. According to Google , “If you use Google Tag Manager or the global site tag for Google Analytics today, there’s no re-tagging required for your website.”). Do you need to rush to install it on all your sites? GA1 : Urchin, 2005.
Up and Running
NOVEMBER 13, 2020
A recent study called the 2020 Digital Marketing Trends Report surveyed organizations on what the single most gainful venture for them was in the current year, and once again, the same answer came out on top — customer experience. Align KPIs to desired business outcomes.
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