ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. Let’s dive in.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

JULY 8, 2021

The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. According to data sourced from Statista , 16% of ecommerce companies spent between $20-$150,000/month and 14% spent over $150,000/month in ad spend in 2020. Leads generated from content.

Conversion 156

Conversion CPA Metrics Analytics 156

ReadWriteStart

MAY 12, 2011

Then Taariq Lewis from San Francisco, California, presented Stanzr, a lightweight online events platform specifically focused on moving qualified leads generated through webinars towards a close. The next two customer acquisition strategies we will be expanding on are more aggressive guerrilla p.r.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Like SEO, demand generation is a long game. You need to identify them.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105