Rembrandt Communications

APRIL 1, 2023

Do You Publish Monthly Press Releases? Big companies do it. Non-profits do it. They publish press releases every month. Do you? If not, you are missing a huge, cost-effective opportunity to boost sales, awareness and credibility, even if you have a small business. What is a press release, anyway? It’s a simple, one-page document that provides information about events, products, services, awards, and other news happening at your business.

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Rembrandt Communications

FEBRUARY 1, 2023

The secret side to publicity uncovered… You get an email every other day about a new press release service… “Your competitors are using us. Why aren’t you?” “We’ll get your news on the top media sources.” “Promote your business for just a few hundred dollars per month.” These marketing messages sound great. After all, you have a lot to do, and you could just sign up for this service and be done with the matter.

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Rembrandt Communications

JANUARY 1, 2023

What is Your Publicist Doing? (Psst. They may be hurting your brand.). You’ve done your research and found the perfect public relations person to promote your business in the new year. Then, you leave them alone to do their job… but do you know what they’re really doing? You may see some fantastic results in their monthly reports, but you may not be aware of what’s really going on.

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Distribution Public Relations Reputation Media 264

Rembrandt Communications

OCTOBER 1, 2022

Psst. Hiring ghostwriters may be your secret to success! If you are afraid of using ghostwriters for your business, take this into consideration… Are your competitors cranking out books, articles, SEO blogs, newsletters, marketing and promotional copy, and more regularly but still have time to go on long vacations… after they give sold-out presentations and webinars?

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Rembrandt Communications

SEPTEMBER 1, 2022

Transform Your Bottom Line by Year-End (Yes. I’m talkin’ to you!). It’s September, and the busy, holiday sales season is here. Your phone rings, online purchases flood your inbox, and you hire more people to keep up with the growing demand. Money flows. You pay off debt, add to your savings and plan your next vacation. Things are good. Then… you wake up!

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Rembrandt Communications

AUGUST 1, 2022

Does Your Content Give You The Results You Want? You distribute articles, blogs, emails, newsletters, videos, podcasts, press releases, and more… but you don’t see results. Why doesn’t your content work? What’s going on?! Gulp! You may be guilty of one of these B.O.R.I.N.G. content sins! 1. B-ad Copy. Is your content boring?! Do you write and distribute content (also known as copy) just because you think you need to send it out?

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Rembrandt Communications

JULY 1, 2022

Your New Customers Are Waiting! The summer sun is calling you away from your desk, but that’s no reason to stop pursuing new sales… especially if your numbers aren’t looking so great. There are plenty of customers out there who need your products and services… so why don’t you hear your phone ring or see more online purchases? Well, you may be too close to your business to see obvious issues!

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Rembrandt Communications

JUNE 1, 2022

(Psst. Don’t waste resources and take advantage of this competitive edge!). Prices are soaring. Your new employees quit after just a few days. And you’re trying to figure out how to take your family on a much-needed vacation this summer while keeping your business afloat. Yes, fear is in the air, but there is something you can do to stay ahead of the competition and reduce your stress….

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Rembrandt Communications

MAY 2, 2022

Are you missing content opportunities right now? Hello. It’s already May, and spring has sprung! What about your business? If you are working long hours and still haven’t seen an uptick in sales this year, have you looked at all of the content opportunities available? Basically, you’ve probably been creating articles, emails, social media posts, and more, and these take time and effort.

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Rembrandt Communications

APRIL 1, 2022

What Happens After That Interview? You paid for great marketing and PR. After listening to a pitch on how you can be famous, magnify your online presence and significantly boost sales for your business, you hire a big PR firm. Things go well, and you get lots of interviews and attention. Do your media interviews lead to sales, or are you just wasting resources?!

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Media PR Public Relations Social Media 130

Rembrandt Communications

MARCH 1, 2022

Do you share communications across all of your departments, or does everyone does their own thing? Where are you reading this right now? . Today, people work from their homes, in actual brick-and-mortar offices, on the road and more… all over the world. Yes, In the last two years, work styles have changed dramatically, but your team members still need to communicate the same messaging at the same time for the best results.

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Campaign Social Media PR Public Relations 245

Rembrandt Communications

FEBRUARY 1, 2022

Is Cupid’s arrow missing your customers right now? Valentine’s Day is near, but you may not feel the love… especially when you look at the financial statements for your business. If this sounds familiar, it’s time to make some communication changes for better results! Do customers love the way you communicate? How to Mend Your Broken Heart Over Lacking Sales!

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Software Review Database Public Relations Audience 264

Rembrandt Communications

JANUARY 3, 2022

The new year is here, and you are ready to be more successful than ever. You have personal and business goals set with the appropriate tactics and strategies in place to move forward. But, what about public relations and your 2022 PR Plan? This year, your news can give you a competitive edge cost-effectively… no matter how big or small your business is!

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Rembrandt Communications

DECEMBER 13, 2021

It’s the latest buzz word… Fractional PR Director, Fractional CMO, Fractional “Fill-In-The Blank.”. What is this? Basically, these are people who are not full-time employees, but they manage key areas of your business. “Fractional” is basically another word for a “consultant” who works with several different businesses or organizations at one time. So, what are the benefits of hiring a Fractional PR, CMO, CFO, etc.?

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Rembrandt Communications

DECEMBER 1, 2021

PR is your secret weapon to bring top talent to you! Everyone is hiring, and the competition for top talent is fierce. You have limited resources to find just the right person with the skills, experience and attitude you need. Things may look grim, but they don’t need to! Did you know that you can have fantastic candidates come to you instead? PR is your hiring secret!

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Public Relations Hiring PR Technical Review 130

Rembrandt Communications

NOVEMBER 1, 2021

Public Relations May Be Just What You Need to Catapult Sales! With all of the ramifications of COVID-19 and other stressors going on, your business is probably looking for new ways to generate sales as cost-effectively as possible. Well, there is something you can do right now to boost your bottom line in just a few days… public relations or “PR.”.

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Rembrandt Communications

SEPTEMBER 1, 2021

Unless you’re already ahead of the game…. It’s time for back-to-school, and you know what that means! The holidays are approaching fast! Ugh! The Halloween decorations are out. Next will be Thanksgiving and the big winter celebrations. Do you have all of your public relations, or PR, and marketing ready for this year’s holiday season? Yes, the holidays may be months away.

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Rembrandt Communications

AUGUST 1, 2021

What is Search Engine Optimization? How do you use it for a competitive edge? If search engine optimization ( SEO ) is not part of your content marketing strategy, why not? When your content is optimized correctly, it will appear in the rankings when potential customers search for your products and services online. If it’s not optimized, and your competition’s content is, guess who is going to get all of that new business?!

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SEO Engineer Search Hiring 264

Rembrandt Communications

JULY 1, 2021

Are you ready to have fun this summer? Summer is here, and that means more fun in the sun with friends and family members… unless you get stuck working long hours in front of your computer. Now is the time to create your content strategy and PR prep for the months ahead so you can avoid this nightmare. After all, your marketing and public relations’ (PR) activities are not going to stop just because the sun is calling!

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Rembrandt Communications

MAY 1, 2021

The path to happiness begins with your pen! If you are worried about your small business and feeling depressed and anxious, you are not alone. The past year has been difficult for everyone, but know that there are there are many positive things to look forward to in the future. After all, it is spring, and that means new beginnings! If you want a fresh start, it’s easy to begin with small steps.

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PR Audience Sales Small Business 130

Rembrandt Communications

MAY 1, 2021

Are you missing content opportunities right now? Hello. It’s already May, and spring has sprung! What about your business? If you are working long hours and still haven’t seen an uptick in sales this year, have you looked at all of the content opportunities available? Basically, you’ve probably been creating articles, emails, social media posts, and more, and these take time and effort.

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Sales Public Relations Social Media SEO 100

Rembrandt Communications

APRIL 1, 2021

Do your communications, content and media make a good impression? As the days get longer and the temperatures rise, your customers are ready to do some spring cleaning and use your services. But, what about your small business? Could you use some spring cleaning, too? It’s important to wash your windows, vacuum the floors and keep everything in your offices and shops neat and clean.

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Rembrandt Communications

FEBRUARY 1, 2021

Love Your Content Results? Does your copy help you boost sales and positive awareness? No? Read on… It’s time for Valentine’s Day and that means love is in the air… unless your content is not giving you the results you want! Good copy can attract new customers, skyrocket sales, boost online awareness, and much more. So, if you don’t feel the love, it’s time to make some changes and learn….

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Rembrandt Communications

DECEMBER 1, 2020

Are you turning into a “Scrooge”? Ah yes. It’s that time of year when holiday goodies are everywhere, the smell of pine and gingerbread is in the air and people are in a cheery mood. There is a multitude of peace and goodwill, right? As an entrepreneur, you know that this is often far from the truth. It’s more like a mad rush to organize taxes and budgeting, finish year-end projects and do everything necessary to get ready for the holidays.

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Rembrandt Communications

OCTOBER 1, 2020

Are You Taking Advantage of Case Studies? AKA — Testimonials on Speed! One of the fastest and cost-effective ways to create a marketing piece for your business is to write a case study. Not only can you hand it out to potential customers, but media members love them! What is a case study? Look at a case study as a testimonial with more detailed information.

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Public Relations Social Media Media Sales 130

Rembrandt Communications

SEPTEMBER 1, 2020

CFOs, Before You Turn Down That Public Relations’ Proposal…. Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line.

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PR Finance Public Relations Software Review 147

Rembrandt Communications

AUGUST 3, 2020

How do you use content in a crisis? The right words can help you thrive instead of just survive. During this pandemic, did you realize that there were many things you could have done to prepare in advance? Don’t worry. You are not alone. The good news is that you’ve learned a valuable lesson. Now, you can prepare for the future, and one of the key tools to use is copywriting.

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Rembrandt Communications

JUNE 1, 2020

Do You Really Need to Have a Blog? You hear all about people posting blogs. Maybe you’ve tried blogging without success? Well, a blog (short for web log) may be the secret tool you need to boost awareness and sales fast… without spending a dime! Why blog? A blog is simply a way to provide unique content to your target market. They are shorter than articles (usually between 300 and 600 words), and there is a reason they are so popular….

SEO 130

SEO Search Engineer Social Media 130

Rembrandt Communications

MAY 4, 2020

Is Your Small Business Ready to Bloom?! “April showers bring May flowers”… so is your small business ready to come back with a fresh bloom after the recent “stormy weather”? The world is springing back to a new reality after the pandemic. It’s a great time to give your business a fresh start… along with your life.

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Rembrandt Communications

APRIL 1, 2020

The COVID-19 pandemic has definitely changed all of our lives in very different ways, very quickly! Unfortunately, this is not an April Fool’s joke! If you still have your job with the COVID-19 pandemic going on, you probably have many new regulations in place to keep you, your associates and your customers safe. If you work from home, you are dealing with a new schedule where you stay at home and have more calls, videos, webinars, and online options.

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Video Community Small Business Customer 147

Rembrandt Communications

MARCH 17, 2020

How are you doing? With all the COVID-19 news, you may be feeling some anxiety and a bit negative right now. However, things do not have to be all doom and gloom for you or your business. That’s why I’m sending you a few insights to help you and your business through this difficult time! Positive Insights and a Small Business Silver Lining… • Are you in the medical field, or do you have some kind of expertise you can share?

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Small Business Audience Advertising Media 130

Rembrandt Communications

MARCH 2, 2020

You know you need to send out a press release, but how much is it? If you’ve never done public relations or pursued any kind of publicity before, the first thing you probably think you need to do is send out a press release. That’s why a lot of new entrepreneurs ask me how much it is to send out a press release. The answer is… you can write it yourself and post it on free sites, and it will just cost you time and effort.

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Rembrandt Communications

FEBRUARY 3, 2020

Do you get results from your publicity efforts? Last week, I received a call from a small business owner who hired a firm for their publicity activities and received little to no results. And another entrepreneur e-mailed me to tell me that his press release didn’t capture any media attention… so with this in mind, what happened? How Do You Get Good Publicity?

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PR Public Relations SEO Campaign 130

Rembrandt Communications

JANUARY 6, 2020

Do you use these basic PR activities for successful results? Social media, text messaging, blogs, podcasts, videos… the list of digital communication tools is constantly growing. It can be overwhelming to ensure you are taking advantage of all the possibilities available to bolster a positive image for your company. But, before you start using a particular medium just because it’s the hot new thing, and everyone seems to be promoting it, be sure that your traditional public relations’ (PR) pract

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Public Relations PR B2B Media 130

Rembrandt Communications

DECEMBER 16, 2019

Discover unique jewelry gifts this holiday season at Daytona Beach’s award-winning jewelers. Yikes! The holidays are almost here, and you still need to find the perfect bracelets gifts for your loved ones! Don’t worry! We have some unique and beautiful gift ideas for everyone on your list here at our Daytona Beach jewelry store! Holiday Gift Ideas.

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Matching Design Naming Customer 100

Rembrandt Communications

DECEMBER 2, 2019

Small Business Success is More Than Sales, PR and Marketing… As a small business owner, you probably utter many four-letter words under your breath, or hear them from others, on a regular basis. Well, I’m going to remind you of a six-letter word you can say as much as possible, 365 days a year. It will: • Put you in a better mood; • Cause others to like you more; • Open up business opportunities; • Reduce stress and increase humility; • Give you a competitive edge; and so much more!

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Small Business PR Sales Employee 130

Rembrandt Communications

NOVEMBER 4, 2019

PR Can Give You a Huge, Competitive Advantage! Many people think “PR” means press release, but it is much more than that. It relates to everything that goes on with public relations. This includes all of the communications you have with all of your internal and external customers. PR relates to sending the right message out at the right time via the right media venues.

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