ConversionXL

DECEMBER 13, 2022

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

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ConversionXL

AUGUST 17, 2015

So what the hell does Bayesian statistics mean for a/b testing? You’re probably familiar with the Frequentist approach to testing. It’s the model of statistics taught in most core-requirement college classes, and it’s the approach most often used by a/b testing software. Image Source : lots of controversy around this cartoon.

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www.kalzumeus.com

AUGUST 13, 2012

in ab-testing. Results From Testing: 100% Increase In Revenue. Server Density implemented an A/B test of the two pricing strategies using Visual Website Optimizer. There is no carbon in a water molecule, and price testing is not illegal. There is no carbon in a water molecule, and price testing is not illegal.

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ConversionXL

NOVEMBER 11, 2015

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments. The dashboard is just a plain list of tests on a white background. Each test has only 2 main options: Edit or Report.

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ConversionXL

JUNE 16, 2015

The test bombed – but why? And above all, it is truly an honor to be among the practitioners of like passion who is passionately believing in conversion, AB testing and site optimization. It is such an amazing journey to kind of learn AB testing. Because there’s so much to AB testing.

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Duct Tape Marketing

SEPTEMBER 30, 2022

Sure, we do AB test todos type things. And it doesn't always have to be an AP test. We have design principles that we live by, you know, by being bold and pushing the envelope and being expected both, again, not only in how the product shows up to the customers, but how we show up with the people who have to build it.

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ConversionXL

JANUARY 22, 2015

AB testing is supposed to be straightforward and extremely transparent. You ran a test, and had a solid winner – the sample size was adequate, test ran for 2 business cycles, confidence level was above 95% – and the lift was like 10%. It’s also questionable whether you should be re-testing it.

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Duct Tape Marketing

AUGUST 8, 2019

Transcript of Putting Social Media Myths to the Test written by John Jantsch read more at Duct Tape Marketing. So I love that we’re running these long form experiments and really just testing weird little things to see if they really work or not. We start the test and run it. Back to Podcast. Transcript.

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ConversionXL

SEPTEMBER 7, 2015

When should you use Multivariate testing, and when is A/B/n testing best? Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. What is multivariate testing?

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