ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data. Daniel Layfield, Growth Product Manager at Codecademy.

B2B 94

B2B Marketing Curation PPC 94

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. How many through affiliate deals? Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Retention / Churn. How many adds came through organic SEO? lowering $1.50

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

NOVEMBER 12, 2014

The proposed equity crowdfunding rules allow your business to fundraise up to $1 million per 12 month period in its aggregate equity crowdfunding campaigns. Beware—detailing plans to engage in mergers or acquisitions with unspecified companies disqualifies your business from offering or selling crowdfunding securities.

Equity 125

Equity SEC Technical Review Security 125

Occam's Razor

JULY 18, 2011

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. here are the metrics I’d recommend to analyze your acquisition greatness: Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent. How much do you stink?

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. It will put that data in Campaigns section of the Acquisition report. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

practicetrumpstheory.com

JULY 14, 2010

For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste. Of the 5, only 2 matter before Product/Market Fit – Activation and Retention. So both Acquisition and Referral can be tabled for now. This skews numbers at the boundaries of the funnel.

Metrics 51

Metrics Lean Retention Startup 51

www.vccafe.com

MARCH 11, 2013

great web customer acquisition tutorials. customer retention, churn reduction, lifetime value. affiliate and referral marketing on the web. aggregation. mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? good tutorial. Andrew Chenâ??s s Essays â??

Software Review 53

Software Review Technical Review Startup 53