A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. We had a spike in this metric in February at WP Engine when our Internet provider themselves had a datacenter-wide catastrophe which brought us down for twelve hours; of course not all spikes will have such obvious causes.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes. Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Impressions?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. But that alone is too general, so it’s important to get specific by setting clear metric objectives. However, it’s not without challenges. How to develop an email marketing strategy.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MAY 19, 2020

Take Mailshake, an email marketing automation program. Not only is this type of resource valuable to new customers whose email copywriting skills need practice, it’s also useful for prospects who aren’t sure they’re ready for an email marketing automation program. When they are, this is the kind of resource they’re going to remember.

Differentiation 129

Differentiation Sales Email Metrics 129

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Earn more affection. The post provides more detail.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. That is so cool. Campaign is defined as anything but Direct traffic. You can, and should, do better.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). ” Basically, all they are trying to do is to make their primary metrics go up and to the right. Paid Acquisition: There are many types. Thus the term growth hacking.

Marketing 165

Marketing Viral SEO Analytics 165

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly. our measurement strategies 2.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. Truth is, it was mostly propaganda designed to sell high-level executives new customer loyalty programs.

Customer 133

Customer Churn Rate Retention Acquisition 133

practicetrumpstheory.com

JULY 14, 2010

First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results. This distinction carries over to metrics too. So both Acquisition and Referral can be tabled for now. Of the 5, only 2 matter before Product/Market Fit – Activation and Retention.

Metrics 51

Metrics Lean Retention Startup 51

Occam's Razor

APRIL 25, 2011

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Have a balance in your spend between acquisition and website. Spend loads on acquisition, but also spend loads on creating websites that deliver on your promises. We hate change. Super lame! " 22.

Marketing 126

Marketing Flash Analytics Web 126

Duct Tape Marketing

MARCH 25, 2016

Affiliate Programs. The two metrics you need to determine a channel’s success. The three goals we’ve discussed can be measured by two simple metrics: Customer Lifetime Value (CLV); and. Customer Acquisition Cost (CAC). Once you know your CLV, you can set your maximum Customer Acquisition Cost (i.e.

Channel 28

Channel Viral Marketing Acquisition 28

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I had about 500 members join the first program, and grew it to 1,000 members, and that’s why I can quote those numbers basically. If you decide to follow a blog acquisition strategy, you’re not going to write the blog yourself, not very likely. I like to write, but not that much. So what I did was I restructured this blog.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

steveblank.com

JULY 8, 2011

automatic links to generated images Rietveld - asynchronous code reviews on changesets Tech*if*er0*urs – blog on roadmap for learning rails Best free programming books Project Management Basecamp - web-based project management and collaboration tool. WebSequenceDiagrams - sketch sequence diagrams.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

JANUARY 21, 2009

Or Affiliate programs? If you buy into measuring Visitor Behavior then another fantastic metric to measure your campaign "conversions" is Visitor Loyalty. More marching orders: If you are a Social Media website (with no discernable outcomes) don't use "membership acquisition" as a measure of success.

Analytics 75

Analytics Conversion Campaign Metrics 75

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? great web customer acquisition tutorials. affiliate and referral marketing on the web. NESTA : They invest in early-stage companies, inform and shape policy, and deliver practical programs that inspire others to solve the big challenges of the future.

Software Review 53

Software Review Technical Review Startup 53

Aymeric Gaurat-Apelli

JUNE 8, 2010

Running the experiment The pages are ready, the metrics tracker is installed, the a/b tests are set, it is now time to bring some traffic in. Using A/B testing to vary prices, by calculating the cost per acquisition (how much do you have to pay in ads before you get one sale?) and at what price should you sell your product for?

Ruby 62

Ruby Analytics Australia Affiliate 62

Aymeric Gaurat-Apelli

JUNE 8, 2010

Running the experiment The pages are ready, the metrics tracker is installed, the a/b tests are set, it is now time to bring some traffic in. Using A/B testing to vary prices, by calculating the cost per acquisition (how much do you have to pay in ads before you get one sale?) and at what price should you sell your product for?

Ruby 56

Ruby Analytics Australia Affiliate 56