Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. I dare say even more than Search (and without a shred of doubt, more than Social Media). For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. Earn more affection. strategies). You're welcome.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 1, 2008

If you are willing to create a small portfolio of initiatives then you can get a pretty decent understanding of the hidden impact (offline) of your web presence. Bonus Tip : Oh and if you want to get a smidgen more value, configure the store locater search parameter in your internal site search and bam bam (!!)

Analytics 116

Analytics Conversion Campaign Redemption 116

Feld Thoughts

JUNE 27, 2012

Today one of our portfolio companies, LinkSmart , has come out of stealth mode and unveiled its product, Total Link Management and $4.7M This blog, your site, and how search engines like Google and Bing rank you and your relevance were all dependent upon links. in financing led by Foundry Group. We clicked. And the Internet grew.

Web 130

Web Stealth SEO HTML 130

Occam's Razor

MARCH 23, 2010

It is a bit silly to believe you can use one tool for purpose x (say search analysis) and another for purpose y (say everything else). Do a Google search for the Consultant. Never bother to search for their company and look at the paid and organic results (to find broken things). Oh and don't forget rule #1 above.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Oh, and everything has a CPA (not just your paid search or display/banner ads). For Search it is in your Google Analytics or Omniture Site Catalyst reports.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Collection of end-to-end Paid Search analysis reports. #11:

Analytics 140

Analytics Web Metrics DC 140

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Â Search for apps tools. Google Custom Search Engine. great web customer acquisition tutorials. Search Engine Optimization Tools. affiliate and referral marketing on the web.

Software Review 53

Software Review Technical Review Startup 53