ConversionXL

OCTOBER 19, 2021

Interestingly, vertical videos have a higher engagement rate than landscape and square videos. In both cases, however, video is used as part of a wider Rule of Thirds strategy that includes links to web content, shared insights from the community, and personal stories. Questions are a distant second, followed by photos and giveaways.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. clearly states what they do (“build web apps”), their benefits (“without code”), and who it’s for (“entrepreneurs”).

Marketing 110

Marketing Product Audience Equity 110

The Equity Kicker

MAY 21, 2012

Many of you will have seen vertically focused instantiations of this strategy in your search results already, and if you are like me you will think they are pretty cool. Google+, Google Places, and their acquisitions of Zagat and BeatThatQuote spring to mind. In other words they will be serving information not links.

Web 129

Web Affiliate Vertical Search 129

SVPG

APRIL 28, 2012

” – and the quote sounds like it came from a Web 2.0 Vertical/affiliate/evangelist programs. In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral. The first thing John gets is a press release. The features are mixed-up.

Product 108

Product Technical Review Marketing Affiliate 108

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

www.pakman.com

SEPTEMBER 27, 2012

But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. Much of the valuations around the consumer web are rationalizing, and because of that, investors are once again focused on understanding business models. Andres Moran.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. On the web we can infer a person's intent using their actual behavior.

Metrics 60

Metrics Analytics Non-Compete Search 60