ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Which social media post was this link a part of? utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. It goes without saying, this is exactly how I would prove causality if I was running social media campaigns on Twitter, Ren Ren or vKontakte. What matters is: 1.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

crowdSPRING Blog

AUGUST 25, 2013

The first important data-set to extract is the acquisition cost. Every customer comes to you via some form of marketing, whether that is paid advertising or social media marketing or word-of-mouth. And there is an expense associated with each and every marketing tactic performed.

Customer 95

Customer Aggregator CPA Lean 95

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. Cost Per Acquisition.

Metrics 151

Metrics Web Analytics CPA 151

Both Sides of the Table

FEBRUARY 21, 2010

This form of advertising is know at CPA (cost per action). This no doubt led to the acquisition of AdMob by Google and Quattro by Apple. But more broadly I believe that you’ll see a lot more tools for helping marketers more effectively run, monitor and manage social media campaigns.

Advertising 284

Advertising Las Vegas Affiliate RSS 284