Acquisition Aggregator Metrics PPC 
ConversionXL
AUGUST 19, 2020
PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.
ConversionXL
NOVEMBER 23, 2022
This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority.
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ConversionXL
OCTOBER 13, 2015
So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? Acquisition Efficiency. Will this cohort help me improve that metric?”. How did that effect their average order value? How “sticky” is your product for new users?
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there?
ConversionXL
JULY 11, 2016
“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Build acquisition into your product (LinkedIn, TransferWise). Use PPC to promote content cost effectively (choose keywords nobody’s bidding on).
Occam's Razor
OCTOBER 14, 2014
Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Direct Traffic (I get a lot of it!)
Occam's Razor
AUGUST 9, 2016
Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Play with Enhanced Ecommerce Reports.
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