ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). Daniel Layfield, Growth Product Manager at Codecademy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? Acquisition Efficiency. Customers that converted in the last year that had a sales cycle of less than x weeks. Expansion Potential. ” Conclusion.

Conversion 48

Conversion Retention Acquisition Metrics 48

Startup Lessons Learned

APRIL 14, 2009

First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. This unit of progress is remarkable in several ways. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167