Pitching a Data Strategy? Here’s How to Ensure the C-Suite Says “Yes.”
ConversionXL
JULY 3, 2020
we need an API to join website data with Intercom into a dashboard”) and instead state the need (e.g. “we Now, we’re wrapping up a data lake that stores data across all customer touchpoints on most channels, from acquisition to re-engagement. Which KPIs will measure their performance? The how should be led by your tech team.
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