Remove Acquisition Remove Agile Remove Design Remove Retention
article thumbnail

Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Founders assumed they understood customer problems/needs, wrote engineering requirements documents, designed the product, implemented /built the hardware/software, verified that it worked by testing it, and then introduced the product to customers in a formal coming out called first customer ship. customer relationships to create demand.

Lean 120
article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using Limited-Time Offers and Flash Sales for Promotion

The Startup Magazine

To maximize the impact of flash sales, position your campaigns as events that are designed specifically for loyal customers or members of a loyalty program. Firstly, these time-sensitive promotions can act as catalysts for customer acquisition and retention, fostering a sense of loyalty among those eager to capitalize on exclusive deals.

Flash 116
article thumbnail

Product design debt versus Technical debt

andrewchenblog.com

However, there’s the other side of the coin, which is the product design. After you’ve added a ton of new features and stuck them all on the homepage, you create Product Design debt. Arguably, MySpace is a company that never paid down their product design debt, and their traffic has been impacted as a result.

article thumbnail

Why Companies are Not Startups

Steve Blank

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. For most companies it feels like innovation can only happen by exception and heroic efforts, not by design.

IRR 335
article thumbnail

What Does the Future Hold for Conversion Optimization?

ConversionXL

With agile development cycles and uncertain monetization models, they live and die by data and experimentation. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods. research, data analysis, UX, psychology, copywriting, design and many more skills).”.

article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. Go on an agile diet quickly. With a product development team that is not shipping, any agile methodology will surface major problems quickly.

Customer 167