ConversionXL

NOVEMBER 28, 2018

Google dominates the search market, with about two-thirds market share ( roughly 90% if you include image and YouTube searches). So, if you’re looking for new business and easy scalability, the search network is one of your quickest routes. I’ll break this down into four major strategies within a search account: Bidding.

PPC 117

PPC Search CPA Campaign 117

ConversionXL

SEPTEMBER 17, 2019

But, until recently, many of the purported benefits—especially in paid acquisition—have been discussed but remain largely unrealized. Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. The main differences are: The algorithm.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

infochachkie.com

DECEMBER 5, 2011

Google is not descriptive of the company’s search core competency nor was it particularly easy to pronounce, spell or remember when the site was initially launched. Legend asserts that the name change from Cadabra was prompted by Yahoo’s alphabetized listing of search results. Unfortunately, we never made a dime from the 3-D algorithm.

Naming 40

Naming Technical Review Product Product Name 40

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. That puts them in the awareness stage. Easy to Use.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 6, 2016

Look to forums, comparison sites, social chatter (set alerts), and advanced Google searches for your brand + competitors’ brands etc. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Google moved away from basic algorithms.

Retention 48

Retention Algorithm Software Review Conversion 48

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. It is also likely people will bump into your YouTube content as they search on Bing or Google. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. Before we go on, a quick word on the word own.

Analytics 60

Analytics Marketing Metrics Audience 60