Remove Acquisition Remove Analytics Remove Clickthrough Remove Design
article thumbnail

The Definitive Guide to Video Prospecting

ConversionXL

When it comes to collecting user data, we’ve found that nothing beats Google Analytics. The analytics platform from Google allows you to collect demographic data (age, gender location) as well as behavioral data (which pages they visit and how long they stay on them) on your audience. Here is how you do that: Sign in to your account.

Video 141
article thumbnail

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. 7 Ways that Predictive Analytics Is Transforming Ecommerce. persuasive design). Image source ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This feedback can be used to improve your acquisition strategies, your value proposition , and your processes on every level. Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?

article thumbnail

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

How to Track It – Log into your business’ Google Analytics account and go to the reporting section. How to Track It – On the Google Analytics dashboard click on Audience and then Overview. This is especially true if you have designed a piece of content with the purpose of keeping your audience informed. Bounce Rate.

article thumbnail

2011 Consumer Internet Predictions

Lightspeed Venture Partners

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Modcloth highlights women’s clothes from modern, indie and retro designers. Competition shifts from user acquisition to user retention.

Internet 113
article thumbnail

5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. Big changes w/ big results + Big design changes. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Investment.