ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

DECEMBER 6, 2010

While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo! Web Analytics or Site Catalyst or WebTrends.]. #1: Here's how you can get this report: Log into Google Analytics. It will open in Google Analytics. 1: Page Efficiency Analysis Report.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Campaign Cost Analysis. Seven more! Your life will be simpler.

Analytics 60

Analytics Customer Metrics eCommerce 60

The Startup Magazine

SEPTEMBER 12, 2023

Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising ensures that your message reaches the right people. The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking. Use programs like Google Analytics to track client behaviour and analyse the results.

Channel 132

Channel Social Media Marketing PPC 132

ConversionXL

MAY 22, 2014

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?

Software Review 116

Software Review PPC Analytics Search 116

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.)

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). That's why multichannel analytics is so important. Not impossible.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

SEPTEMBER 18, 2019

Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. Plenty of sites have succeeded at acquisition—getting people to the site—but struggle to persuade those same visitors to take action. . Other companies have trouble nailing down their conversion rate due to analytics challenges.

Hiring 94

Hiring Analytics Framework Non-disclosure Agreement 94

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the hallmarks of our course (my course!)

Analytics 127

Analytics Campaign Search Customer 127

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

crowdSPRING Blog

JULY 24, 2018

Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Cost: Free for the tool but ads are paid. Cost: Free. Google Adwords. We have your back. Google Keyword Planner.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Cost: Free for the tool but ads are paid. Cost: Free. Google Adwords. We have your back. Google Keyword Planner.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). PPC works for Think and See stages.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JULY 11, 2016

Most of the time companies invest in traffic, sites, analytics, but not user research to find out about the the true/implicit motivation of their customers (reasonable would be at least 85%/15%). Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ). Change of statistics.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. My first blog post on the topic of CIA was on 14th Aug 2006!

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravaging data.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. The best part about click to call (which you’ll see in the case studies below) is that it can be used at no additional cost.

Analytics 116

Analytics Phoenix PPC Campaign 116

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

Pay Per Click Advertising (PPC) We didn’t have the slightest idea about search engine optimization (SEO), so we focused on PPC to drive traffic to our website. If you ever get into PPC, make sure you spend ample time studying quality material discussing what it is and how to execute it effectively. This was a huge risk.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition.

Framework 102

Framework Marketing Acquisition Retention 102

crowdSPRING Blog

OCTOBER 10, 2018

Companies like Chatfuel target bigger, more enterprise-level customers (and as a result, are more complex to use and cost more). This was historically easy and cheap to do on Facebook, but in the past several years, Facebook’s organic reach has eroded while ad costs have increased.

Marketing 87

Marketing Software Review Campaign Widget 87

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. But it gets worse.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. How does retention differ among different acquisition channels? Acquisition Efficiency. So PPC Hero looked at days to transaction for this segment: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

JULY 9, 2015

Here are a few questions you should be able to answer based on the information gathered in your sign up form and/or via analytics: What was the traffic source for converted users? Using a comprehensive analytics platform is key to gathering and interpreting data to create, revise, and test both your lead gen and signup funnel.

Analytics 48

Analytics Conversion Software Review Email 48

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 11, 2011

The realization of my idea started on an international trip when I was working as a consultant in mergers and acquisitions. In America, the cost of doing business is very high. Essentially by cutting as much of the supply chain as possible, and lowering the cost of doing business (i.e. by operating online). This makes sense.

SEO 86

SEO PPC America Design 86

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. In the Lean Startup methodology, one of the most important elements is getting out of the building.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

SEPTEMBER 17, 2019

But, until recently, many of the purported benefits—especially in paid acquisition—have been discussed but remain largely unrealized. From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can. Why machine learning for retargeting?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Plus, other powerful analytical tools are easily available to you just a mouse click or browser tab away. Customer Acquisition Cost. The important thing is to understand how much it costs you to acquire a single customer. Setting goals comes first. Developing strategy is second.

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Analytics 140

Analytics Web Metrics DC 140