ConversionXL

JULY 8, 2021

For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. Ecommerce purchases from Facebook Ads. Paid media is one of the most lucrative sources of customers for ecommerce. What’s our CPA? But which of these metrics makes a real impact?

Conversion 156

Conversion CPA Metrics Analytics 156

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. Let's go! That is ok. That is how!

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

SEPTEMBER 17, 2019

But, until recently, many of the purported benefits—especially in paid acquisition—have been discussed but remain largely unrealized. Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. Using (not just talking about) machine learning.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MARCH 13, 2013

Analytics should guide your decisions – they should be actionable. They are often much harder to track than just switching on Google Analytics. One of the challenges in tracking actionable metrics is as put by Eric Ries, “ Most analytics packages are configured by default to provide mostly reports on vanity metrics ”.

Metrics 111

Metrics Analytics Aggregator Revenue 111