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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

When the fraud hit, that fell to just a few hundred pounds of revenue a day and a ton of wasted spend. Everything seemed very easy to work around, and, ultimately, Google’s response to us was, “It’s probably just poor targeting,” even though the analytics and data we had proved otherwise. It’s risk vs. reward.

PPC 121
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Strategy Roundtable For Entrepreneurs: VCs, Angels, Incubators, Accelerators - What Are You Doing With Your Rejects?

ReadWriteStart

To give you some further context, we recently spoke with a VC in Boise, Idaho, who gets 500 deals a year. A sustainable business = (customer + revenue + profits). Business analytics has, of course, been around for a couple of decades, and there are numerous vendors in the market. His firm invests in four. CricketWeekly.

Incubator 116
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use. So for our email campaign analysis let’s look at metrics using that framework.

Metrics 137
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off.

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How to minimize customer acquisition costs

Duct Tape Marketing

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. However, if you are able to minimize Customer Acquisition Costs (CAC), you’ll have a sustainable business that does more than stay afloat. First, it helps to determine what you can afford to spend on customer acquisition.