Up and Running

MARCH 14, 2017

In the Lean Startup methodology, one of the most important elements is getting out of the building. You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Idea validation and Lean Planning.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. The median figures for each strategy should give you an idea of which program to lean towards. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. But there are other factors to consider.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JULY 9, 2015

Depending on your cost per lead acquisition, as well as conversion rates per traffic source, you’ll want to spend time A/B testing the amount of information asked for, the way it’s asked, and the order it’s asked in (among other things), while prioritizing specific sources. Using past data to qualify leads. Step 2: Verify email.

Analytics 48

Analytics Conversion Software Review Email 48

crowdSPRING Blog

APRIL 6, 2015

Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. Why, you ask? Life Time Value.

Metrics 48

Metrics CPA Lean Marketing 48