VC Cafe

JULY 15, 2021

Almost overnight, a huge new industry was created around mobile. Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers.

Mobile 190

Mobile Social Media Distribution PR 190

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Brand Ratings and Reviews. How do you create an infinite loop?

Social Media 185

Social Media B2B North America Media 185

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). The second relies on retention. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

JULY 7, 2020

The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Another thing to consider: Pinterest is a predominantly mobile search platform ( 85% use Pinterest from their mobile devices ), so your pins should be 1000 x 1500 pixels (2:3 aspect ratio).

Marketing 114

Marketing Viral Campaign Search 114

David Teten

DECEMBER 3, 2019

Point Nine Capital uses Qwilr to create modern, mobile-native collateral. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. It provides analytics to track shared materials across target senders, and improve the content for future leads.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

OCTOBER 10, 2011

Businesses as in Red Bull and T-Mobile and Johnson & Johnson. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Here's that picture, applied to SM DR campaigns: Value Per Acquisition. " matters!

Social Media 165

Social Media Metrics Conversion Media 165