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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

On Twitter , it’s laid back to suit the B2C, creative audience segment. While some might have seen the backlash against Nike as a public relations nightmare, the company didn’t waver. Each profile should also be consistent with the social network. However, its tone of voice differs slightly.

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How to Build a Product Launch Strategy

ConversionXL

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Spread the word through public relations.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement.

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