No Plan Survives First Contact With Customers – Business Plans versus Business Models
Steve Blank
APRIL 8, 2010
He and his co-founder were both PhD’s in applied math who believe they can make some serious inroads on next generation search. Then they had a five-year P&L statement, balance sheet, cash flow and cap table. Why a business plan is different than a business model. Now he had my attention. It’s static.
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