Acquisition Bootstrapping Product Development Viral 
Startup Lessons Learned
APRIL 14, 2009
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Product second. Marketing first.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Product second. Marketing first.
ReadWriteStart
JANUARY 27, 2011
And a few words about Persistent Systems, an outsourced software product development (OPD) company that is navigating its next phase of evolution are also warranted. It certainly will be a better way to bootstrap the company. The game has started getting some traction already, and has a good virality index. SOCO Games.
Hunter Walker
JANUARY 15, 2017
Practically speaking, the burning need was to begin hiring employees so that I could spend more of my day on product development, partnerships and driving sales. We don’t have a budget that has to be spent so I wanted to think outside of online acquisition. Where have you invested energy for a brand presence and why?
Hippoland
FEBRUARY 12, 2018
When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. I know nothing about viral marketing. So you might think about how to best poise yourself to bootstrap and get to profitability for the next couple of years. Or in between?
Hippoland
FEBRUARY 12, 2018
When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. I know nothing about viral marketing. So you might think about how to best poise yourself to bootstrap and get to profitability for the next couple of years. Or in between?
Expert insights. Personalized for you.
167 
Let's personalize your content