Acquisition Business Model Retention Sales Cycle 
ConversionXL
SEPTEMBER 20, 2018
According to ProfitWell , customer acquisition costs (CAC) have increased by over 55% in the last 5 years: At the same time, customer willingness to pay for features has dropped by 30% during that same period: So, on one hand, we have rising costs; on the other, we have a lower willingness to pay. customer acquisition process and channels).
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Sales cycles matter though.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Sales cycles matter though.
ConversionXL
JUNE 2, 2022
Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM doesn’t stop at lead generation or new opportunities. Get executive buy-in.
ConversionXL
APRIL 7, 2021
Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) Is ABM right for your business? Consider the complex sales infrastructure, long sales cycle, marketing teams to help move to generate interest.
Startup Lessons Learned
APRIL 14, 2009
What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) Then we could focus on standardizing a product that could have an automated sales cycle online.
ConversionXL
MAY 19, 2016
Like any model it has its pros and cons. The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. sales page, cart, purchase, etc.)
Expert insights. Personalized for you.
289 
Let's personalize your content