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Common B2B Challenges and How To Solve Them

ConversionXL

Companies experience a high churn rate because of bad product adoption. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.

B2B 150
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113
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The Most Effective Early-Stage Growth Strategies for Emerging Businesses

ReadWriteStart

Guest posting on external websites (and hosting guest posts of your own) allows you to link back to your website’s best content, naturally. You’ll need to decide whether to focus on warm or cold emails, design a drip campaign, produce effective designs, build a robust list of emails, automate sending, and track things like clicks and opens.

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Is Your Startup Tracking the Right Metrics?

Up and Running

If you have pay-per-click campaigns, you need to understand how they’re doing, how much money you’re spending on them, which of your keywords if you’re using a pay-per-click campaign are working, which ones are not. All that money that you spend in pay-per-click is going to go into your customer acquisition cost.

Metrics 84
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use Google Drive to host my conference presentations , which are all embedded at teten.com. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I use Diigo , a social bookmarking tool, to keep a record of useful websites. 3) Raise capital.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

I don’t know of an opensource or hosted version of Kickstarter. Acquisition / Lifetime Value, etc. You get a bunch of traffic and increased rankings, then when the app goes back to paid you still get a bunch of run off from the campaign. How can I lower my apps churn rate? seems like you’ll need to build it.