Duct Tape Marketing

JUNE 2, 2017

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. However, if you are able to minimize Customer Acquisition Costs (CAC), you’ll have a sustainable business that does more than stay afloat. First, it helps to determine what you can afford to spend on customer acquisition.

Acquisition 49

Acquisition Cost Customer Social Media 49

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

FEBRUARY 3, 2017

The conversion rate of your landing page or offer. Are you aware of your cost per acquisition on other channels? Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. Are you aware of lifetime value?

Affiliate 48

Affiliate Programming Marketing PPC 48

crowdSPRING Blog

APRIL 6, 2015

Customer Acquisition Cost. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Conversion Rate. Why, you ask? Life Time Value.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

SEPTEMBER 28, 2017

Macro conversions vs. micro conversions. Your metrics are either leading to “macro conversions” or “micro conversions.” Macro conversions are the primary goal of your website, to convert user traffic into revenue. Micro conversions are process milestones or secondary actions. 2) Conversion rate.

Metrics 121

Metrics Acquisition Conversion Revenue 121

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Mobile traffic looks less conversion-ready (and less valuable) than desktop traffic. But what if you could use predicted conversions instead of actual conversions?

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

APRIL 6, 2016

People hate popups, but they increase conversions. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. If you have 0-10 conversions, etc. If you are below 1,000 conversions per month, you don’t have the power to run tests (w/ power of 80, you need 15%). Get more traffic and conversions.

Retention 48

Retention Algorithm Software Review Conversion 48

Both Sides of the Table

FEBRUARY 21, 2010

We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

crowdSPRING Blog

JUNE 26, 2011

In a post last week , Ross discussed the need to find a balance between driving traffic and conversion for web-based businesses. This can be calculated with a simple mathematical formula: LTV=(APV*n)-CPA , where APV is the average shopping cart value, n is the number of repeat purchases by the customer, and CPA is cost per acquisition.

CPA 69

CPA Analytics Viral Small Business 69

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. If you cannot get any traction with a $100 test campaign, either your ad is flawed, or your idea is.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

MARCH 13, 2013

Put up an minimum viable product and see if people pay for it (metric – conversion rate of beta user to paid). Potentially a landing page conversion rate could answer the first part of the question also because it’s a measure of the need. Here is a chart showing my various conversion sources in Analytics.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Duct Tape Marketing

NOVEMBER 26, 2015

With customer acquisition, every business has a new customer “funnel”, a process that customers go through to sign up. Finding the choke points in your funnel can help convert more customers and lead to a much smoother acquisition process. Cost Per Acquisition. The Funnel. Lifetime Value.

Metrics 28

Metrics Customer Acquisition CPA 28

Occam's Razor

DECEMBER 9, 2013

The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website. Focus on optimizing your Cost per Acquisition (CPA).

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

AUGUST 9, 2016

Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. It is a complete rethink of ecommerce analysis.

Analytics 60

Analytics Metrics eCommerce PPC 60

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).

Norway 46

Norway South Africa Finland Ruby 46

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).

Norway 28

Norway South Africa Finland Ruby 28

Occam's Razor

MARCH 25, 2014

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. I even abandoned CPA (not enough focus on what makes the ads good).

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. That is focusing on real success, not simply the first conversion (the one night stand!).

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Impressions?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

FEBRUARY 26, 2008

Be it for in vogue metrics like Conversion Rates or for metrics that should be in vogue like Abandonment Rates. But recently I have been learning a lot about changes to the site's acquisition strategy, we are also having trouble getting support to make the site better and execute on our multichannel strategy.

Management 68

Management Analytics San Diego Web 68

Occam's Razor

MARCH 22, 2011

Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. From this post: Improve Search Marketing Conversion Rates through Email Registration. Let's assume we are running www.macys.com and we got 1,000 Visitors to come to our site via a display advertising campaign. Let's go. Stay with me.

Web 87

Web CPA Analytics Affiliate 87