ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

SEPTEMBER 1, 2020

Inside an organization there are only cost centers. Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. And customer acquisition is getting only more expensive. RFM distribution. Not many are doing it.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Acquisition. Focus on the channels that offer the best ROI. The result? Image source.

Retention 113

Retention Marketing Acquisition Channel 113

View from Seed

FEBRUARY 24, 2021

Patient-facing cost is a key driver of healthcare accessibility. Despite the structural and historical factors behind the incumbent cost structure of the US healthcare system, there are opportunities for new digital entrants to innovate around the cost stack and deliver more affordable care. . Affordability .

Vertical 156

Vertical Software Review Portfolio Demand 156

Startup Professionals Musings

MAY 15, 2019

For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect. Don’t forget a viable financial model of costs, margins, customer acquisition, and break-even. Leverage your customer conversations to predict and validate your business model.

Startup 245

Startup Angel Investor Technical Review Incubator 245

View from Seed

SEPTEMBER 12, 2017

The old brands and distribution channels are dead or dying. What’s looking likely is that instead of physical stores and ecommerce being distinct, separate channels, we will see increasingly tight integration between the digital and physical experience of a brand or retailer — and new forms of retail experiences altogether.

Internet 209

Internet eCommerce Bankruptcy Technical Review 209

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring?

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback. How often do you check your email inbox?

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

APRIL 11, 2022

Every business needs revenue to provide investor returns and offset costs. Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

Startup Professionals Musings

JANUARY 18, 2014

For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect. Don’t forget a viable financial model of costs, margins, customer acquisition, and break-even. Leverage your customer conversations to predict and validate your business model.

Entrepreneur 283

Entrepreneur Startup Angel Investor Technical Review 283

Startup Professionals Musings

MAY 12, 2017

For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect. Don’t forget a viable financial model of costs, margins, customer acquisition, and break-even. Leverage your customer conversations to predict and validate your business model.

Startup 161

Startup Angel Investor Technical Review Incubator 161

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Startup Professionals Musings

FEBRUARY 15, 2021

It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Capitalize on shared costs and common distribution. Similar companies, even though competitors, usually face economies of scale and overlapping distribution channels.

Partner 434

Partner Non-disclosure Agreement Intellectual Property Non-Compete 434

Startup Professionals Musings

DECEMBER 20, 2012

For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect. Don’t forget a viable financial model of costs, margins, customer acquisition, and break-even. Leverage your customer conversations to predict and validate your business model.

Startup 296

Startup Angel Investor Technical Review Incubator 296

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. A reliable paid acquisition channel results in a somewhat stable business.

Restful 202

Restful Founder Revenue Acquisition 202

Startup Professionals Musings

JANUARY 17, 2015

That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections.

Technical Review 120

Technical Review Due Diligence Startup Term Sheet 120

Startup Professionals Musings

SEPTEMBER 19, 2011

For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect. Don’t forget a viable financial model of costs, margins, customer acquisition, and break-even. Leverage your customer conversations to predict and validate your business model.

Startup 286

Startup Angel Investor Technical Review Incubator 286

Steve Blank

MAY 6, 2015

Learning could be about product features, customer needs, the right pricing and distribution channel, etc.) These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.).

Lean 120

Lean Agile Business Model Customer Development 120

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Another plus: It costs almost nothing to produce. The SaaS test balloons helped gauge the potential traction on social media and other channels.

Product 110

Product Campaign Acquisition Social Media 110

Startup Professionals Musings

JULY 13, 2019

Every business needs revenue to provide investor returns and offset costs. Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs.

Intellectual Property 250

Intellectual Property Business Model Angel Investor Channel 250

Startup Professionals Musings

JULY 26, 2010

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. Even mergers and acquisitions (M&A) came early. In many cases business opportunities with competitors (coopetition) will open up a new marketing channel, and definitely give you the cost advantages of scale.

Acquisition 214

Acquisition Merger Startup Bandwidth 214

Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit.

Cost 37

Cost Marketing Audience Media 37

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. The same video content likely works well in other channels. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). LinkedIn video ads: tech specs, targeting, metrics, and cost.

Video 129

Video B2B Technical Review Campaign 129

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Version One Ventures

DECEMBER 6, 2018

Focus on distribution and understanding your business. Next, figuring out distribution is generally the most important thing to solve between Series A and Series B. It’s even better if you understand the LTV and CAC for each of your major marketing channels and customer groups.

Acquisition 150

Acquisition Distribution Metrics Retention 150

Both Sides of the Table

SEPTEMBER 19, 2011

In Netflix’s case this is their DVD distribution business. Equally, the streaming business has got to accelerate content acquisition, focus on customer retention, improve streaming technologies to make it better for users / worse for competitors, and they’ve got to continually improve the UI. this service will continue.

Los Angeles 329

Los Angeles Revenue Retention Acquisition 329

ConversionXL

MARCH 19, 2020

Yet in expansionary periods, successful leaders spent significantly less on [selling, general, and administrative costs] than did their former peers. A focus on cost cutting—every decision is viewed through a loss-minimization lens. As the authors found, “Firms that cut costs faster and deeper than rivals don’t necessarily flourish.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Steve Blank

OCTOBER 31, 2014

But other critical hypotheses such as activities, resources, partners, channels needed testing offshore. channel partners and Chinese manufacturers and customer acquisition and activation programs outside their home country. Trip 1 to China to understand manufacturing landscape, potential partners and rough cost of goods.

Global 335

Global Australia Silicon Valley China 335

Startup Professionals Musings

DECEMBER 21, 2013

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. Even mergers and acquisitions (M&A) came quickly. In many cases business opportunities with competitors (coopetition) will open up a new marketing channel, and definitely give you the cost advantages of scale.

Merger 243

Merger Acquisition Startup Bandwidth 243

The Equity Kicker

JUNE 30, 2015

In both cases production is changing at an unbelievable pace with new technology driving down cost and opening up new possibilities. That said, media distribution startups aren’t easy. It’s the TV and film pieces that got me the most. So far so amazing. The biggest reason for that is money.

Distribution 60

Distribution Startup Restful Audience 60

ReadWriteStart

JULY 18, 2011

He says that one is too lonely, two is good and three is a great number if they can combine their skills to cover design, development and distribution. He believes that equity need not be distributed equally, as long as everyone involved is happy with their arrangement. That will come at the cost of another 20 to 25% of the company.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Steve Blank

JANUARY 21, 2016

These topics were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Because Lean Startup methods, Crowdfunding, Amazon Web Services and the Internet that connects us all, is bringing the cost of failure to zero. .

Detroit 120

Detroit Baltimore Entrepreneur Cofounder 120

Startup Professionals Musings

JULY 9, 2017

Every business needs revenue to provide investor returns and offset costs. Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs.

Business Model 143

Business Model Intellectual Property Startup Angel Investor 143

YoungUpstarts

SEPTEMBER 3, 2020

It includes targeted campaigning, your brand’s interface and messages customized according to its audience and purpose, handling of distribution and acquisition channels, and much more. It’ll only cost you a great deal more in the long run. Marketing Offers Great Return On Investment.

Marketing 147

Marketing Startup PR Campaign 147

Austin Startup

OCTOBER 15, 2017

If you deliver exactly the same results at the same net cost to the customer via a SaaS product, you may get a tech multiple 10X higher. Price is no longer cost + markup = customer price. Now it’s cost + markup + 14 layers of intermediaries who all get a cut = price paid by insurance or the government.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48