Acquisition Channel IP Lean 
ConversionXL
JUNE 2, 2022
It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. The median figures for each strategy should give you an idea of which program to lean towards. ABM isn’t a quick and easy win. But there are other factors to consider.
Both Sides of the Table
OCTOBER 6, 2010
Everyone has their own definition of momentum (user numbers, revenue, channel partners, biz dev deals, whatever). If you have good experience then the VC will be leaning forward for the rest of the presentation. They might want you to start lean. What about Product / IP? during your meeting. That’s not an M?
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Steve Blank
DECEMBER 7, 2010
If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. What are your hypotheses around customer acquisition costs? How does it differ on the web versus other channels? Direct channels, indirect channels, OEM.
Steve Blank
MARCH 11, 2015
And when we do make bets, they’re small bets on incremental products or acquisitions that simply add to the bottom line.”. They’ve learned the best distribution channel to get the product from their company to the customer. But running a Lean Startup inside an organization designed for execution is an exercise in futility.
Steve Blank
DECEMBER 8, 2015
Startups are developing IP relevant to the disruption. Acquiring a growth-stage private startup can provide a faster ROI at lower risk than the acquisition of an early- stage startup. (We’ll cover “ corporate moonshots ” in a subsequent post.). W hat would be the charter for our Innovation Outpost?
ReadWriteStart
MARCH 27, 2011
Steve Blank, author of Four Steps to Epiphany , has helped formulate the thinking behind the Lean Startup methodology , together with Eric Ries. He observed that most startups that succeed aren't lean: their goal is to have an exit rather than a scalable business. This is lean development without any customer development.
www.vccafe.com
MARCH 11, 2013
Lean Methodology Sources. Steve Blank on Lean Customer Development. Part 3- Lean Cust. IP Location Tools. Steve Blank’s Lean Startup Resources. Lean Startup Circle â?? great web customer acquisition tutorials. Lean project management. Codeacademy. Steve Blank. SW Courses. Part 1- Intro.
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