View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? Some startups have really long sales cycles.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Hippoland

SEPTEMBER 28, 2018

But it’s arguably even harder in a place where there aren’t ready distribution channels. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

But it’s arguably even harder in a place where there aren’t ready distribution channels. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company.

Asia 48

Asia Indonesia B2B Singapore 48

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.

Software Review 48

Software Review North America Europe Metrics 48

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer? They can only afford those (like Google AdWords) that support buying in small volume.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 2, 2022

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). How do you sustain growth that precedes the highest IPO in history for a software company? Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

infochachkie.com

SEPTEMBER 24, 2011

To fully appreciate why consultants often do not fulfill a startup’s needs, it is important to understand the typical consulting engagement sales cycle. RingRevenue Creates A New Performance Marketing Revenue Channel. |. Pyramid Power. Interview: Naval Ravikant, Co-Founder AngelList and Co-Maintainer Venture Hacks. |.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40