Duct Tape Marketing

MAY 9, 2017

But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. That’s one of those things that I think you know there’s a little knowledge of location snippets and some of that stuff has just kind of gotten built in. What’s your take on that?

Search 31

Search Technical Review SEO Small Business 31

Startup Lessons Learned

OCTOBER 23, 2013

Nearly all of the ones who''d been successful went through a natural process of customer development—what we call the “empathy” stage—followed by a tight focus on stickiness, then virality, then paid acquisition, and finally scaling. Alistair will also be giving a workshop at The Lean Startup Conference , December 9 – 11 in San Francisco.

Analytics 167

Analytics Lean Widget Metrics 167

Duct Tape Marketing

SEPTEMBER 25, 2015

However, I can share the key startup marketing learnings from founding a marketing agency that serves early stage San Francisco startups. The most important customer acquisition channel for a new business is referrals. Define The Offering. What do you have to market? Maximize Referrals.

Customer 28

Customer San Francisco Early Stage Aggregator 28

Duct Tape Marketing

SEPTEMBER 29, 2022

7:52] Was there competition that you had to buy up, and/or what type of acquisitions did you feel like you had to make? [9:19] Uh, so I literally had to walk the entire city of Chicago and the entire city of San Francisco and pick up every single menu. What type of acquisitions did you feel like you had to make.

Founder 82

Founder Chicago Kansas Startup 82

The Next Web

AUGUST 19, 2013

Mikita Mikado is a software engineer and entrepreneur from Belarus, now based in San Francisco. This post is about choosing the right sales strategy and channels for your startup from the start. In order to choose sales channels, you need to know your startup’s lifetime value. Step 2: Choose your sales channels.

Belarus 137

Belarus Viral Channel Startup 137

www.ere.net

JULY 15, 2012

Step #3 — Knowing where your target “hangs out” — having defined your target and their decision criteria, the next step aims at identifying where you are most likely to find the target talent, including what communication channels would be effective for recruitment messages. © 2012 ERE Media, Inc.

Hiring 57

Hiring Metrics Search Widget 57

Austin Startup

FEBRUARY 1, 2018

I first got to know the person who recruited me to HomeAway when he volunteered as a judge at Jason Calicanis ’ LAUNCH festival hackathon , for which my friends and I flew from Austin to San Francisco just to participate and surround ourselves with some of the world’s smartest developers, designers and tech nerds at-large.

Management 85

Management Product Technical Review Software Review 85

Startup Lessons Learned

DECEMBER 14, 2009

Now consider a traditional media business. The value of the attention that the media company collects determines how profitable it is. In the old days, these media companies would then themselves plow this profit back into marketing and advertising, and grow. Now consider a traditional media business. Sorry about that.)

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

MAY 19, 2016

At eMetrics Summit in San Francisco , Josh Aberant, VP of Growth at SparkPost , went so far as to say that linear funnels are dead… Josh Aberant , SparkPost : “Funnels have been blown to bits. There are many different channels now – attribution is the real b h. Or all of their touch points.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

APRIL 25, 2016

Which channel generates the most users? Acquisition and Segmentation. When promoting your app, you have five main promotion channels… Search Ads: Text ads that appear on search engine results pages based on the search term (i.e. Social Media: This one’s pretty self-explanatory. Acquisition Reports.

Analytics 48

Analytics Mobile Metrics Acquisition 48

maplebutter.com

JANUARY 8, 2013

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? I’ve done everything from creating content to social media outreach and it’s driving okay traffic but nothing crazy.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

thenextweb.com

AUGUST 6, 2012

Social Media. That idea became ClickFacts, a malware solutions company for buyers and sellers of online media to identify and combat “click fraud”. ClickFacts itself is now based in San Francisco, and continues to work hard to help advertisers and ad-networks manage their risk and security, exactly as it set out to do seven years ago.

Cofounder 70

Cofounder San Francisco Programming Founder 70

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

crowdSPRING Blog

MARCH 1, 2010

Hilton E – Andrew Keen, author of Cult of the Amateur, discusses the impact of social media and technological innovation on culture, society and economic justice. Yes Radisson Austin – We can count on an abundance of news and information in a media-saturated age. What does that mean for today’s would-be entrepreneurs?

Omaha 79

Omaha Silicon Valley Technical Review Social Media 79

abovethecrowd.com

JUNE 2, 2021

They have an obvious trade-off between a big “pop” (great media coverage and morale boost) versus more cash proceeds. They return the favor by doing more banking business with said banks, and some of the windfall-money comes right back to the bank via other channels. 3) Leading Us to a Better Future Requires Courage.

IPO 82

IPO Customer Matching Silicon Valley 82