Version One Ventures

SEPTEMBER 19, 2012

Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. In addition, churn tends to rise as a company grows.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ConversionXL

MARCH 17, 2021

Companies experience a high churn rate because of bad product adoption. Many customers think about the solution or service as a fancy add-on, but not as a part of operational processes. The next step in our research was talking to customers of our company Fullfunnel.io MQL cost significantly increased.

B2B 150

B2B Sales Cycle Belgium IP 150

Up and Running

OCTOBER 7, 2019

Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. Customer acquisition cost (CAC): find out how much it takes to acquire a customer (e.g.,

Founder 71

Founder Retention Metrics Technical Review 71

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

But it’s surprising to me how many companies with recurring/subscription revenue don’t understand the interactions between the elements that make up customer acquisition cost (CAC), churn and lifetime value (LTV). The black horizontal line represents time and the unlabeled vertical access represents relative profit.

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Here are a few other key metrics that are hard to scale: Customer acquisition. Customer acquisition is like drilling for oil.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

ConversionXL

AUGUST 21, 2014

David Skok, who is a must read for all startups , explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow. That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

NOVEMBER 5, 2020

Churn rate was high for a service that many organizations saw as a “nice to have.” Interviewing your customers can reveal the priorities they’re aware of. Choose to expand vertically or horizontally. 3 ways to find proposition pivot or expansion opportunities. Image source ). Conduct client development interviews.

PR 120

PR B2B Lean Audience 120