ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. Rather than run marketing campaigns to pull customers away from its rival, it experimented.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) That would mean the 1100 new customers in March are the result of February’s acquisition cost.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ReadWriteStart

MARCH 3, 2021

Content marketing is also effective because it has a natural synergy with search engine optimization (SEO). Writing great content, optimized for the right keywords, can increase your likelihood of ranking in relevant search engine results. Most of the strategies on this list prioritize customer acquisition, and rightly so.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. Is friction in the shopping experience impacting conversion rate? Conclusion.

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

NOVEMBER 17, 2022

For instance, you might learn that traffic from social media increased 30% in Q2, but search traffic for the same period dropped off. By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. Bounce rate. Prescriptive analytics.

Analytics 106

Analytics Metrics Channel Campaign 106

Cracking the Code

DECEMBER 11, 2015

When Elon Musk received $200 million from the proceeds of the PayPal acquisition in 2002, he re-invested everything to build the next big thing: $100 million in SpaceX and $100 million in Tesla. It’s very important to explain in detail how this engine is designed and how you can scale while maintaining quality and productivity.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48