Remove Acquisition Remove Churn Rate Remove Operations Remove Vertical
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Common B2B Challenges and How To Solve Them

ConversionXL

Companies experience a high churn rate because of bad product adoption. Many customers think about the solution or service as a fancy add-on, but not as a part of operational processes. Our findings also suggested, marketing-qualified leads didn’t always convert to sales opportunities as expected.

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

These days, many agencies start as a lean operation. Churn rate was high for a service that many organizations saw as a “nice to have.” Much like our digital PR offering, we started with a lean operation: We used Google Sheets to manage content operations across all accounts, along with dashboards that each client had access to.

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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Many startups focus on growth (instead of profits) and often need to track KPIs that may be different from those used by established businesses: Burn rate : indicates the company’s negative cash flow or how quickly it’s spending money. This metric helps determine how much cash you need for operation and expansion.

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Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

But it’s surprising to me how many companies with recurring/subscription revenue don’t understand the interactions between the elements that make up customer acquisition cost (CAC), churn and lifetime value (LTV). The black horizontal line represents time and the unlabeled vertical access represents relative profit.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I walk through below how progressive investors are using technology and analytics throughout all of their operations. We are also seeing technology evaluation as an increasingly important part of LP operational due diligence. the Untouched Vertical. The 11 Steps of Investing in Private Companies. 1) Manage the firm .