ConversionXL

MARCH 17, 2021

Companies experience a high churn rate because of bad product adoption. Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. MQL cost significantly increased. Use IP-identification to better serve your customers.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

NOVEMBER 5, 2020

Churn rate was high for a service that many organizations saw as a “nice to have.” Choose to expand vertically or horizontally. People like Web Smith from 2PM , and others in the D2C space, were advocating and sharing examples of brands who used content to build organic audiences. Image source ).

PR 120

PR B2B Lean Audience 120

ConversionXL

AUGUST 21, 2014

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. Now to the case studies…. Despite a steady stream of new users, SaaS startup Groove’s 4.5% The Execution.

Retention 106

Retention Churn Rate Metrics Software Review 106

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51

CPA Retention Viral Acquisition 51