VC Cafe

JULY 15, 2021

So while ads can be an effective way to grow, spending on user acquisition before figuring out monetisation is a sure way to shorten runway for early stage startups. Build a community – often overlooked, but building a community around your app can help you build better products and dramatically increase retention.

Mobile 190

Mobile Social Media Distribution PR 190

Duct Tape Marketing

APRIL 27, 2022

Fueling Your Growth With Facebook Groups And Communities written by John Jantsch read more at Duct Tape Marketing. John is the VP of Community & Impact Partnerships at Facebook. He was part of the management team that was instrumental in launching NYTimes.com’s first digital paid product and the acquisition of About.com.

Community 67

Community New York Small Business New York City 67

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). heterogeneous treatment effects).”.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. At launch, marketing is based on customer behavior related to the problem your product solves.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

NOVEMBER 29, 2018

But rather than spending marketing dollars on expensive, bottom-of-funnel ad buys—or on content that attempts to explain the value of a product—a product-led strategy lets consumers create their own “Aha!” Consumer psychology also suggests why product-led strategies may enjoy more success : Endowment effect. Free-trial models.

Customer 119

Customer Conversion Acquisition B2B 119

Startup Lessons Learned

DECEMBER 14, 2009

And passionate players are often the backbone of game communities – especially online. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them. They get focused solely on growth.

Customer 156

Customer San Francisco Viral Lean 156

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing. Acquisition / Lifetime Value, etc.

Technical Review 44

Technical Review Startup Cofounder Software Review 44